Search Engine Optimization
(SEO) is an essential tool to get traffic, grab new customers and get found
online from the world's biggest brands to modest personal websites
Through SEO we get the
incredible opportunity and access to inbound traffic, but it can be difficult
to know where to begin and what steps to follow. Our SEO Guide is here to
explain those myths and give you everything you need to know about SEO to show up
in Google and other search engines.
The SEO tips are divided into
four phases, designed to help make the learning process easier while providing
an easy reference as your SEO programs grow in complexity. From the most
difficult ideas to the easiest, this is a step-by-step guide to SEO success. We
know it's a lot to cover, so each section serves as its own specific reference
point when problems or questions come up, or you can take the guide from start
to finish for full SEO mastery.
Phase 1: Strategy Development
Before we start helping us
clients rank, we have to discuss the goals, metrics, customer demographics,
competitors, and how we’ll track new customer leads and the upcoming SEO
campaign. Then we do our overall assessment of the site’s SEO and generate
report this includes
o Target keywords
o estimated search volumes for the keywords
o Current traffic and rankings
o current incorrect, missing or duplicate citations
o recommended optimizations for the website, Google My
Business, Facebook, and LinkedIn pages
o assessment of overall campaign difficulty
o Full list of top 5 competitor backlinks
Phase 2 – Onsite Optimization
Once we have discussed the
overall SEO strategy, the next step is to optimize the website and the web
pages they have (like Google My Business, Facebook, LinkedIn). In this stage,
we make sure the website and all landing pages are properly optimized for
search engines.
Phase 3 – Off-Site Optimization
Once the website and social web
pages are optimized, then begin to work on off-site internet presence so search
engines collect correct and authoritative information. Business information
such as name, address and phone number (NAP) need to be absolutely consistent
across the web’s four main aggregators and all pertinent business directory
sites. We check line by line in each of the aggregators and major directories
for duplicates, incorrect, and missing citations–then we correct them. This is
crucial for brick and mortar businesses.
The end of three-phase
mentioned above is also a good time to start looking ahead to link building and
seeing if there are any easy links we could acquire without too much work.
Phase 4 – Link Building,
Tracking, Updates
The first three phases are the solid foundation on which to build a website’s authority with the search
engines. At this point, keywords should now be placed strategically throughout
the site’s HTML and the business listings should be correct. Once the search
engines take stock of these changes, we usually start to see some improvement in
rankings.
As links from other websites
are so important and link-building and outreach are frankly difficult, we
assist in identifying other high authority and niche websites from which to
build links to our client’s sites. The SEO long game is to continually post new
content and build up inbound link equity month after month, year after year.
That’s how a business ascends to those coveted top 3 spots on page 1 of Google.
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